It's always pleasing when you read statistics that back up what you are already know - that Cambridge is a thriving city!
With GVA growth of 3.1% in 2016 compared to Oxford's 2.7%, it may not be the boat race win we desire, but it is great news for business.
In particular the Cambridge strengths and benefits the article highlights are all complimentary to PwC's local activities. We have always been a full service office in Cambridge, but have focused our growth and specialists on the same areas this article touches on - fund-raising and investment, digital and data analytics , pharma, R&D as well as your usual assurance and tax specialists.
It's exciting when you see how what you do day-to-day makes a difference locally - long may it continue!
It added that the city is strong on financial services, as well as being a growing digital hub and, as we know, excels in data analytics and software development. The thriving pharma sector is helping Cambridge blossom, with 9.8% growth in industries such as life sciences in the fourth quarter of last year.